Brandon Washington’s thesis “The Spectacle” is an investigation into Guy Debord’s theory of the same name and how it relates to today. The spectacle is a communication tool that employs fantasy in order to sell society on the idea of how we should live our lives and what we should aspire to be. It manifest into many forms from social media, movies, television, store displays, political campaigns, sports, and entertainment. The spectacle urges us to watch and consume life instead of actively, constructing our own, loosing our grasp of our own desires and replacing it with others. Washington’s thesis takes form as an intervention that wants to wake people up, expose them to alternative and free thinking, get them in touch with their own desires, and express their true selves through spectacle.
This book contains my thesis journey and process, which led me to a suite of design offerings.