• Concept Development
  • Design Strategy 
  • Business Modeling

Rad Labs wants to do for apartment dwellers what Nest has done for homeowners, but with a decidedly DIY bent. The brief we received was to either build upon Nest’s platform or disrupt it, we chose the latter. As a group we mapped out Nest’s system and business model to identify what the product was offering their customers. What we found and what interest us was Nest’s ability to create a connected home and its ability to make your home more comfortable by automatically adjusting through the users behavior while making your home more energy efficient.