Chivas The Venture's "Final Pitch" took place at Pier 59 Studios, where we were able to transform the space into a Chivas brand experience that facilitated the three parts of the event - Pre-Pitch, The Pitch, and the After Party. The event was hosted by Trevor Noah of Comedy Central's The Daily Show and was judged by four panelists including; Eva Longoria, Joe Huff, Sonal Shah, and Alexandre Ricard. Both the Pre-Pitch and After Party featured activations that push the idea of "People Powering Change."
The project was a three month process that involved four rounds of design decks that included renderings, graphics, floor plans, and mood boards. Renderings below were created using the programs Sketch Up Pro and Podium.